Major Giving: Data-Driven Fundraising

22 Aug 2022

More charities are turning to cutting-edge data activities, such as predictive analytics to drive major donor giving strategies. To realise these powerful tools, charities must first build a culture that embraces data. With this in mind, this paper explores:
• The critical role data can play in major gift strategies
• Creating an internal culture that values data
• Predictive analytics and how it can help you optimise your fundraising efforts

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